SmackRabbit Content Development Advisors

Smack your audience. Get their attention.

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Notes From The Warren

What Is Content?

Content is the “stuff” that makes up your message. It can take many forms such as text, pictures, and videos. Content can be delivered in any of a number of media like web sites, blogs, brochures, business letters, advertisements, seminars, and much, much more. Content development is the work performed to create content. Stages of content development include gathering requirements, understanding your audience, establishing deadlines, determining a delivery medium, choosing a tool, drafting, reviewing, and approving. If done improperly, poor content can waste time, irritate customers, lose opportunities, and worse. If developed correctly, good content will help you solve problems and reach your goals. Whether it’s a great manual that keeps your customers from getting frustrated, or a well-executed proposal that dumps truckloads of investor capital on your desk, it’s the content that got you there.

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