SmackRabbit Content Development Advisors

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Notes From The Warren

The Role Of The SME And The Role Of The Content Development Advisor

If you’re a business owner, you’re a SME. If you’re great at what you do, you’re a SME. If you know your stuff and teach others, you’re a SME. But what’s a SME?

Subject Matter Experts, or SMEs, are the experts, the brains, the keepers of knowledge. In your business, you have to have SMEs or you have nothing to offer. Whether it’s customer service, engineering knowledge, or cooking expertise, someone in your organization carries with them the knowledge keys to your success. At some point, the information in their heads needs to be recorded, promoted, and shared.

But what if your SMEs are terrible communicators?

That’s where a content development advisor comes in. Technical writers translate technical mumbo-jumbo into something “normal people” can understand. Marketing writers make it sexy. Graphic artists take a concept and give it a visual form. Editors and proofreaders clean things up and raise your credibility. Every one of these content development advisors work to help you make your business seem bigger than it is.

At SmackRabbit, content development advisors take your message, learn about your audience, and tailor your content to meet both your needs and your audience’s. We work with your SMEs, perform the content development tasks for them (saving your resources), and get the content job done. In the end, your content is cleaner, more robust, and your ideas are presented in the strongest possible light. Even better, your SMEs get to keep doing what makes them SMEs.

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